WhatsApp Marketing – Defined & experimented with key messaging use cases for HubSpot within the customer experience across all regions and languages to drive demand. Created and shared enablement materials to allow marketers across the globe to build, experiment and analyze messaging experiences. This included releasing material for HubSpot Academy’s WhatsApp course.
CRM & Lifecycle Marketing
CRM & Lifecycle Marketing – Owned CRM campaigns that target 80 million Huawei Mobile Services users (achieved 7% high CTR on push notifications in Apr and 20% high Open Rate on email in Sep), researched technical capabilities, and achieved the KPIs and metrics to measure success in the European region.
Digital Marketing
Digital Marketing – Managed client’s digital marketing strategy and implementation, including the development of campaigns in Google AdWords, Facebook ads, Data Analytics, Website and User experience, SEO, Social media marketing and content creation.
Event Management
Event Management – Hosted IndieGoGo Brand Go Global event with Google at 2019 CES Asia Shanghai for lead gen & sales enablement, attracting 8000 targeting impressions and 300 tech entrepreneurs in one week with paid marketing.
Content Strategy
Content Strategy – Owned integrated marketing channels to distribute in-depth content on landing pages, including IndieGoGo X Facebook Crowdfunding Playbook to accelerate the growth of IndieGoGo China Program.
Marketing Communications
Marketing Communications – Ensured that client is showcased in worldwide media and secured invitations for the Co-founders to the biggest local design conferences.
Social Media Marketing
Social Media Marketing – Managed the University of Glasgow Business School social media Weibo and led freelancers, responsible for Social Media training and improving working efficiency and quality.
Brand Operations
Brand Operations – Wrote original material on Social Media platforms to implement content marketing and planned city-level events for cross-cultural communication, in particular, relating to Scottish companies wanting to start-up in China and vice versa.
Public Relations
Public Relations: Worked for the “Green Companies Summit” to maintain media partnership with the CNBC (Consumer News and Business American TV Channel).
News Writing
News Writing: Conducted interviews and wrote 7 published articles on political news stories for People’s Daily Overseas Edition.
