About Me

Skill Set

I graduated with the highest-ranked Digital Marketing Strategy Masters in the World for E-Business and Digital Marketing (Eduniversal 2021) with distinction at Trinity College and English literature honour degree bachelor at Xi’an Jiaotong University (an Ivy League university in China). My master’s thesis was awarded distinction with the topic as “Crossing Borders with Crowdfunding: How Crowdfunding Platform Indiegogo Becomes New Digital Marketing Tools to Help the Business Go Global?” During the masters with Trinity Business School scholarship, I studied data analytics, digital design, social media, business models, sales management and emerging technologies on the way to being a passionate digital enterprise marketer. I have been professionally certified for Google Ads & Analytics, HubSpot Inbound & Social Media, SEMrush SEO, and Facebook Ads.

Work Experience

My latest experience was being the first China entrepreneur marketing manager for IndieGoGo (the biggest tech crowdfunding platform), taking initiatives to raise brand awareness and acquire entrepreneurs through marketing communications activities with Google & Facebook. With years of full-time cross-functional and remote work experience in Global Enterprise Marketing Communications, I acquired market insights in the UK, Europe, China and America. From demand generation to client engagement and retention, I enjoy creating strategy and drive the implementation of the B2B marketing campaigns in the tech industry. As a creative and analytical person, I can generate innovative ideas and analyze their performances to understand how I can improve.

Hobbies and Interest

My hobbies stretch me too. Horse-riding and English debating keep me alert and adaptable to fast-changing conditions, and my black and white photography course at the Glasgow School of Art allowed me to follow my love of great aesthetics. Hard-working and constantly curious, I also enjoy sneaking back into my work desk to study further on online MBA certifications and strategic innovation for Creative Design and Venture Capital.

Summary of Achievements

• Online Learning Certifications of Google Ads & Analytics, HubSpot Inbound & Social Media, SEMrush SEO, Facebook Ads, LinkedIn Learning Product Management & WordPress Training, the Institute of Leadership & Management (ILM) Performance Management, mostly issued in Jan 2020.

• 2019/2020 Trinity Business School Scholarship.
• Pitched digital solutions as one of the 4 selections of ‘Enabling Digital Ireland’ led by the Government.
• Class Representative at the University of Glasgow, liaising between students & university management.
• Chairman of the Press Centre at my university Model United Nations; helping write, edit, print, and distribute a daily newspaper for the event.
• Invited to participate in various forums, including LSE’s Korea Future Forum, and Glasgow’s Graduate Performance Management Programme.
• 2014/2015 Xi’an Jiaotong University Scholarship and Student Excellence Award.
• Represented Xi’an Jiaotong University in a 2015 summer programme for Chinese, Taiwanese, and Hong Kong students, focusing on cultural and social issues.
• Stage host for TEDxXJTU 2015 with 250 in attendance and covering for the late arrival of speakers.
• Member of the Debating team at Xi’an Jiaotong; established a digital roster system to manage the debate team members’ personal profiles and alumni information. Won First Prize at the IDEA-XDU English debate tournament, hosted by the International Debate Education Association.
• Volunteer at Shaanxi History Museum 2014; acting as a guide or interpreter for visitors.